The fitness and food industry is constantly on the lookout for ways to attract millennials as there are more options available than ever before. Millennials want something they have never experienced or tried before, which makes these industries challenging but also exciting to be involved in.
However, this does not mean that experiences will always lead to greater happiness. For instance, if they are being embraced solely for social media purposes and the individual is posting about it on their Instagram feed without actually engaging with them in a genuine way then mental health benefits may be limited as well.
If your health and fitness brand is not branching out to offer extra experiences or live events, you could be missing out on marketing to millennials. Think about where your company can position itself in the fitness event market (a smaller trial-scale may work) then aim for a larger scale next year if it does well; see how this changes the state of your business!